Promotional content to launch the Abbott Lyon’s new jewellery collection with Maisie Smith.

To promote and celebrate Maisie Smith’s new collection for Abbott Lyon, we created a campaign video (above) alongside several short-form videos for socials (below).

The collection, appropriately called 'Unique', is all about mixing and matching your preferred jewellery, personalising it and making it unique to you. Accordingly, I aimed to capture Maisie’s vibrant personality and vibe as much as possible into the visuals, ensuring the shots and edits were bold and playful throughout.

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_{creative stills concepts: @boxneutral
art director: @cazzyates
set build: @mp_setbuilding / studio: @fivefourstudios
head of brand: @emmabate02
producer: @jeniferspence
Maisie lifestyle photographer: @nicjopek
DoP: @anniekrunchie
studio product photographer: @davidwardphoto

studio product stylist: @kite_styling

head of product: @milamackenzie
influencer manager: @amberrioharrison
wardrobe stylist: @rebeccatessler
HMUA: @summerdyason / manicurist: @nailsbysacha_x
Maisie retouch: @nicjopek
campaign edit + grade: @anniekrunchie
studio stills retouch: @photoshopfran
animations: @lisadesignuk @anniekrunchie
brand content creator: @pamela_abbottlyon}