Abbott Lyon x Maisie Smith Collection
Services DOP, Editor
Client Abbott Lyon
Year 2023

Promotional content to launch the Abbott Lyon’s new jewellery collection with Maisie Smith.

To promote and celebrate Maisie Smith’s new collection for Abbott Lyon, we created a campaign video (above) alongside several short-form videos for socials (below). 

The collection, appropriately called 'Unique', is all about mixing and matching your preferred jewellery, personalising it and making it unique to you. Accordingly, I aimed to capture Maisie’s vibrant personality and vibe as much as possible into the visuals, ensuring the shots and edits were bold and playful throughout. 

creative stills concepts: @boxneutral
art director: @cazzyates
set build: @mp_setbuilding / studio: @fivefourstudios
head of brand: @emmabate02
producer: @jeniferspence
Maisie lifestyle photographer: @nicjopek
DoP: @anniekrunchie
studio product photographer: @davidwardphoto
studio product stylist: @kite_styling
head of product: @milamackenzie
influencer manager: @amberrioharrison
wardrobe stylist: @rebeccatessler
HMUA: @summerdyason / manicurist: @nailsbysacha_x
Maisie retouch: @nicjopek
campaign edit + grade: @anniekrunchie
studio stills retouch: @photoshopfran
animations: @lisadesignuk @anniekrunchie
brand content creator: @pamela_abbottlyon

Working with clients of all shapes and sizes, ranging from boutique brands to corporations.

Notable clients include John Lewis, Sainsburys, River Island, Coca-Cola, Adidas, Lick, Champion, Many Pets, Monocle, Gillette Venus, Papier, Dunelm, OLIO, Boden, Lisou