Campaign and social content for activewear clothing brand BAM. Covering Spring, Summer and a yoga campaign for 2024.

On a three day shoot, we captured and array of content for activewear clothing brand BAM.

The first day was centered on a yoga campaign; here I worked around the photographer to capture lovely footage of yoga moves being done in the BAM yoga-wear. The deliverables were 9x16 focussed but where possible I shot 16x9 to factor in a web banner for their online store.

The second and third day were Spring and Summer oriented, with two different sets and lighting setups. As I was more limited for space with both these set-ups, I got creative with camera movement and angles, also using slow-shutter speeds for extra visual textures and interest.

SPRING

SUMMER

The third shoot day was entirely video-focussed and we captured a series of fun videos designed for exclusively Instagram reels.

_{Art director @rachael_m_w
Photo @_halliley
Digi @commedesgarbage
1st assistant @olloweg
2nd assistant Orran
Hmua @elizabethmarleymakeup
Stylist @rosiejsykes
Wardrobe assistant @kategpowerstyling
Production @emilybrowndesign
Bam social @_alexsharpe_
Bam creative @mrs_b_marmalade @nond_a}