Empowering hype video content for the Women’s Rugby World Cup.

As Director and DOP, I shot a campaign for Intuition by Wilkinson Sword’s partnership with the Women’s Rugby World Cup - a playful twist on rivalry and sisterhood. The film stars rugby pros Jasmine Joyce and Sarah Bern, who tease a tongue-in-cheek feud that quickly gives way to mutual respect and hype.

Rooted in the spirit of the “ultimate hype girl,” the campaign celebrates real strength, camaraderie, and the power of women championing women, both on and off the pitch.

The final deliverables were one long-form edit, a teaser video, and a selection of short-form cutdowns for tiktok and instagram reels.

DOP/director: 🙋🏼‍♀️
Cam op + BTS: @lottiecrippsvideo
Cam op: @eden_visions
Producer: @habanerocabanero
Agency: @buddymediagroup
Sound: @dougmaybury