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CREATIVE  /  CONSULTING  /  DIRECTING  /  SHOOTING  /  EDITING  /  
Crocs x JD
Services
Director, Editor, Colour Grade
Client Crocs x JD
Year 2025

Directing a social-first film and fun social content for Crocs x JD Sports.




I directed this 20 second hero film for the new Crocs Frosted colourways, in collaboration with JD Sports with LACED Creative. Shot by DOP Jules Philippi and with the addition of 3D 35mm film gifs by me.


Whilst being shot in 16x9, 9x16 was front of mind for this content. 4x5 and 1x1 formats were also created.


Alongside the main hero film, we captured some bitesized social-only content.


Production: LACED Creative
Photographer: Holly McCandless-Desmond
Movement Director: Liam Hill
1st Assistant: Francesca Albarosa
Digi: Amin Musa
Director: Annie Kruntcheva
DOP: Jules Philippi
1st AC: Justin McGillivray
MUA: Jade Leverton
Lighting: Mark Nolan + Jack Gibbons