Lotion or body wash? Fun social films for Dove!

After clocking onto the fact that people confuse Dove’s body wash for body lotion, they wanted to create some social-first films leaning into it.

Working with Irresistible Studios on production, and Oglivy agency, I directed two days of shooting around this concept!

Shot all in 9x16 exclusively for social with 3 real women.

Angelina

Clara

Keena

Some of my fave frames!

Production: Irresistible Studios
Client: Dove
Agency: Ogilvy
Executive Producer: Iseult McNamara
Senior Producers: Alice Duke, Izzy Williams
Director: Annie Kruntcheva
1st AD: Harley Cameron-Furze
2nd AD: Oscar Maher
DOP: Ed Gibbs
1st AC: Chris Starkey
2nd AC: Lawrence Fish
Gaffer: Romaine Foster
Sparks: Joe Fletcher, Bruce Magahy
Master Rigger: Pat Daly
DIT: Nico Corfield
Playback: Iman Ahmed
Sound Mixer: Adam Burkholder
Art Director: James Middleton
Prop Stylist: Emily Roberts
Prop Master: George Clarke
Props Assistant: Karen Hettey
SFX: Danny Edwards, Robbie Lynch
Lather Specialist: Lulu Vernon
Construction: Charlie Elliott, Noah Christie
Wardrobe Stylist: Millie Rich
HMU: Min Sandhu
HMU Assistant: Morgan Jones