In Our Jeans
Services DOP, Editor
Client River Island
Year 2023

A denim campaign from River Island, featuring real people from across the UK and their jeans.







In Summer of 2023, River Island put out a casting call to search the nation for denim fans to star in their latest campaign. From hundreds of hopefuls, we held casting events across our stores to find their final cast.

I was involved as a videographer throughout, filming casting events, capturing the decision making process, and finally the shoot day for the campaign.


The result was a series short-form social-first videos, in which we captured interview style content of our cast alongside candid shots of them getting their photos taken for the campaign. 

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Working with clients of all shapes and sizes, ranging from boutique brands to corporations.

Notable clients include NME, Coca-Cola, Adidas, Champion, Many Pets, Monocle, Gillette Venus, Lick, Airbnb, Papier, Dunelm, OLIO, Boden, Lisou, Arctic Army