John Lewis Home SS25
Services
Self-shooting director, Editor
Client John Lewis
Year 2025
Services
Self-shooting director, Editor
Client John Lewis
Year 2025
Fresh and fun Spring Summer video content
for John Lewis Home.
For John Lewis Home’s Spring Summer 2025 campaign, I directed and shot a series of films across six shoot days, three dedicated to the Classic concept and three to Modern. Each world offered its own take on the season’s mood: fresh, light-filled, and full of energy.
I created a set of overview ‘look’ films for key spaces, such as Dining, Sleep, and Living, showcasing the textures and tones of each environment.
Below are the Modern videos.
Modern
Alongside these, I developed a collection of playful social moments: cups stacking in rhythm, chairs moving through stop motion, plates spinning into frame - small, dynamic vignettes that brought a sense of personality and movement to the campaign that were designed to captivate on a social feed.
Modern vignettes
Below are the Classic videos.
Classic
This was a chance to get really playful on set and capture key product in a whimsical unique way. Still life and no models doesn’t have to mean boring and static!
Classic vignettes
