Lick ~ Decorating Diaries
Services Director, DOP, Editor
Client Lick
Year 2021
Services Director, DOP, Editor
Client Lick
Year 2021
YouTube series for Lick, visiting decorators and documenting how they’re using Lick paint to transform their home/ business.
A long-term project with Lick, capturing the stories of decorators across the UK for their YouTube channel and socials. I worked with Lick at the very initiation of this project, developing, and thus setting, the style and tone of the videos, which two years later are still ongoing.
Click the thumbnails to check out a full episode on Lick’s channel! ︎
For these videos I visit a decorator’s home and document the stage at which they’re at in their decoration process. For some videos, it was producing a beautiful ‘final reveal’ video, getting their thoughts and opinions on the process and result. For others, I made multiple visits throughout their decoration process, some of which took months, others taking only a few days.
As a DOP, interviewer, and editor for this ongoing project, my goal was to make the decorators feel as comfortable being interviewed and showing me around their homes, as most are not used to being in front of the camera. It was important for me to capture those moments in between formal questions, to make it a relatable and relaxed video each time that Lick customers would enjoy watching and also gain some information from as well.
The main deliverables developed throughout the years for this project, initially starting as an IGTV series, but then developing into 10-minute long YouTube episodes. Additionally, I’ve edited teaser videos for Instagram stories to promote the episodes as and when they are released.
Working with clients of all shapes and sizes, ranging from boutique brands to corporations.
Notable clients include NME, Coca-Cola, Adidas, Champion, Many Pets, Monocle, Gillette Venus, Lick, Airbnb, Papier, Dunelm, OLIO, Boden, Lisou, Arctic Army
