Pretty Green - ‘Working Class Heroes’

Services
Self-shooting director, Editor, Colour Grade
Client Pretty Green
Year 2025

Motion portraits and vignettes for Pretty Green’s ‘Working Class Heroes’ campaign.

For Pretty Green’s Autumn ’25 collection, I directed a series of shortform films celebrating the everyday stories and distinctive style found across Britain’s social landscape. The collection itself draws on the textures and patterns of real British life - from terraces to taprooms, and everything in between.

Key styles include the Parthian print, inspired by the pub carpets and Persian rugs often found in recording studios; the Brindle print, echoing the patchy camouflage of Brindle dogs; and refreshed takes on the brand’s Prestleigh and House Paisley designs. Each piece carries the unmistakable Pretty Green spirit - patterns that feel lived in, storied, and unmistakably British.

The main deliverables for this project were a series of short-form vignettes created for social channels, with a longer-form edit developed to serve as a web banner and for potential YouTube use.

Some of my favourite frames:

Video: 🙂‍↕️
Photography: @matthew__willcocks
Photography assistant: @fenn_reeves
HMUA: @cmstanley13
Socials: @rorydunn_
Assistant: @_kate.ferguson_
Stylist: @sammygildeatrott
Talent: Phillip Radovic, Wisdom Onwubiko, Freddie Russell @next @models1