River Island Party
Services
Self-shooting director, Editor, Colour Grade
Client River Island
Year 2024
Services
Self-shooting director, Editor, Colour Grade
Client River Island
Year 2024
Party season fun for River Island’s womenswear and kidswear AW24 range.
For River Island’s Party Season campaign, I created a hero film and social cutdowns across two shoot days - one for womenswear, one for kidswear. Set in a grand London hotel, the films capture the festive energy of the season without going full Christmas - more sparkle and mischief than tinsel and trees.
Some of my favourite frames:
The womenswear story follows the fun and chaos of getting ready for a night out: friends, fashion, and a whole lot of glamour before the party begins.
The kidswear film flips the perspective: the grown-ups are at the party, and the kids have taken over the hotel - a whirlwind of play, laughter, and pure festive freedom.
Some of my favourite frames:
