River Island - ‘Streets Ahead’
Services
Self-shooting director, Editor, Colour Grade
Client River Island
Year 2024
Services
Self-shooting director, Editor, Colour Grade
Client River Island
Year 2024
Run and gun social films for River Island’s ‘Streets Ahead’ campaign.
For River Island’s Streets Ahead campaign, I created a hero film and a series of social cutdowns capturing the pulse of London street life. Shot run-and-gun across the city, the films balance energy and style - a celebration of movement, attitude, and everyday fashion in motion.
Day one followed two models weaving through the urban landscape. Day two turned the focus to bags, shot up close and in action, blending detail with the rhythm of the streets. The result: fast, instinctive, and unmistakably London.
Hero film for the “Bags of Style” shoot day:
Social first films and cutdowns:
