The Badge

Services Editor
Client Arctic Army
Year 2022

Video edit showcasing and celebrating Arctic Army’s signature and iconic emblem.





A one-minute piece of ‘forever content’ for Arctic Army, with the goal of living on the Arctic Army website long-term to highlight the brand’s vibe and the VIPs they work with.

“Synonymous with a 90s inspired aesthetic and inspired by modern tribes & movements, the logo badge is immersed in the Arctic Army attitude”


                                                                                                 
For this video, I utilised previous footage and edits from Arctic Army shoots I worked on, alongside a multitude of images supplied by the brand that show VIPs, celebs and influences wearing the brand. I printed, cut out, and photographed these images to creatively animate them alongside the digital footage.



The combination of digital and analogue technique resulted in a unique and energetic edit to reflect the unique and energetic brand.








Working with clients of all shapes and sizes, ranging from boutique brands to corporations.

Notable clients include WMA, Monocle, Gillette Venus, Lick, Airbnb, Papier, Dunelm, OLIO, Boden, Lisou, Arctic Army, Homethings, Zazuu, tmrw Magazine, Art Night, Dishoom