The Badge

Services Editor
Client Arctic Army
Year 2022

Video edit showcasing and celebrating Arctic Army’s signature and iconic emblem.

A one-minute piece of ‘forever content’ for Arctic Army, with the goal of living on the Arctic Army website long-term to highlight the brand’s vibe and the VIPs they work with.

“Synonymous with a 90s inspired aesthetic and inspired by modern tribes & movements, the logo badge is immersed in the Arctic Army attitude”

For this video, I utilised previous footage and edits from Arctic Army shoots I worked on, alongside a multitude of images supplied by the brand that show VIPs, celebs and influences wearing the brand. I printed, cut out, and photographed these images to creatively animate them alongside the digital footage.

The combination of digital and analogue technique resulted in a unique and energetic edit to reflect the unique and energetic brand.

Working with clients of all shapes and sizes, ranging from boutique brands to corporations.

Notable clients include NME, Coca-Cola, Adidas, Champion, Many Pets, Monocle, Gillette Venus, Lick, Airbnb, Papier, Dunelm, OLIO, Boden, Lisou, Arctic Army