The Badge
Services Editor
Client Arctic Army
Year 2022
Services Editor
Client Arctic Army
Year 2022
Video edit showcasing and celebrating Arctic Army’s signature and iconic emblem.
A one-minute piece of ‘forever content’ for Arctic Army, with the goal of living on the Arctic Army website long-term to highlight the brand’s vibe and the VIPs they work with.
“Synonymous with a 90s inspired aesthetic and inspired by modern tribes & movements, the logo badge is immersed in the Arctic Army attitude”
For this video, I utilised previous footage and edits from Arctic Army shoots I worked on, alongside a multitude of images supplied by the brand that show VIPs, celebs and influences wearing the brand. I printed, cut out, and photographed these images to creatively animate them alongside the digital footage.
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The combination of digital and analogue technique resulted in a unique and energetic edit to reflect the unique and energetic brand.
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Working with clients of all shapes and sizes, ranging from boutique brands to corporations.
Notable clients include John Lewis, Sainsburys, River Island, Coca-Cola, Adidas, Lick, Champion, Many Pets, Monocle, Gillette Venus, Papier, Dunelm, OLIO, Boden, Lisou
