Campaign video and social content to launch and promote The Little Silk and their new range of products.

In 2021, purveyors of luxury silk products The Big Silk expanded their product range to include kids, accordingly creating TBS’s younger sibling, The Little Silk.

Launching products from cot slips, to scrunchies, to pillow cases, in a range of new fresh colours, the video campaign and content needed to reflect The Little Silk’s fun and fresh new offering.

_{Above: Ads for the baby products, including cot slips and pillowcases.}

Working alongside photographer Amber Eggleden on set, I captured a range of footage with the kid models, aiming to bring out their confidence to capture their playful energy. Also working with creative director Laura Karin, I captured interview content with the kids, finding out more about their hobbies, dreams and favourite things to do.

_{Above: Ads for the kids products, including scrunchies and pillowcases.}

On a separate shoot day, I captured the products on their own in a studio with props, then incorporating the new videos into the existing footage to create 15 second ads for socials.