Urban Jungle Arctic Army Campaign

Services DOP, Editor
Client Arctic Army
Year 2022

Street style in the urban jungle with Arctic Army. Think 90s nostalgia with the classic Arctic Army twist.

A small ‘street style’ campaign shoot to showcase new styles by Arctic Army. Shooting mostly vertical, I created a series of videos for the brand, centred around one look/set of styles per video. The concept? Urban Jungle.

Using London, and primarily The Barbican Estate, as a backdrop, we created conceptual short-form videos showing Arctic Army’s statement pieces function within the city.

Behind the concept of the Urban Jungle were the new camo-style pieces available at Arctic Army. For the primary video for these camo-pieces, I printed, cut out and photographed reference images for the designs, and creatively merged them into the digital footage captured from the shoot day. This resulted in a retro and highly textural look that reflected the 90s nostalgia of styles.

Working with clients of all shapes and sizes, ranging from boutique brands to corporations.

Notable clients include NME, Coca-Cola, Adidas, Champion, Many Pets, Monocle, Gillette Venus, Lick, Airbnb, Papier, Dunelm, OLIO, Boden, Lisou, Arctic Army