Annie Kruntcheva

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<channel>
	<title>Annie Kruntcheva</title>
	<link>https://anniekruntcheva.com</link>
	<description>Annie Kruntcheva</description>
	<pubDate>Sat, 12 Sep 2026 12:28:34 +0000</pubDate>
	<generator>https://anniekruntcheva.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://anniekruntcheva.com/Index</link>

		<pubDate>Wed, 02 Feb 2022 14:09:02 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Index</guid>

		<description>
	
	
	Annie Kruntcheva.
Crafting&#38;nbsp;creative films for modern brands.&#38;nbsp;
	

	From concept to shoot, direction to edit, she brings stories to life that feel at home on the feed and are made to connect. Her work spans fashion, food, product, music, interiors, and lifestyle, blending creative direction with a refined visual aesthetic.While Annie primarily shoots digitally, she often weaves in analogue film and photography to create work that feels layered, textured, and human.

	
	LATEST &#38;amp; GREATEST
	

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	<item>
		<title>Stop the Shedding - Pantene</title>
				
		<link>https://anniekruntcheva.com/Stop-the-Shedding-Pantene</link>

		<pubDate>Sat, 12 Sep 2026 12:28:34 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Stop-the-Shedding-Pantene</guid>

		<description>Stop the SheddingServices DirectorClient PanteneYear 2026

	A video series with trichologist Abbey Yung on how to stop hair shedding.


Directing work for Pantene, Stop the Shedding is a branded content series with the internet’s favourite hair expert and trichologist Abbey Yung.&#38;nbsp;


	EP. 1
	
	
	EP. 2
	

	EP. 3
	
	
	EP. 4
	
	
	EP. 5
	
	
	EP. 6
	
	
Some of my fave frames!

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66c9b127667a1eff2cf598ffcba9fee9c307084d5395b64d05cc96bec0144567/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_37_10.Still004.jpg" data-mid="252097659" border="0"  src="https://freight.cargo.site/w/1000/i/66c9b127667a1eff2cf598ffcba9fee9c307084d5395b64d05cc96bec0144567/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_37_10.Still004.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56f4505e2ca3ee8c0da1fa5e2fdee1241939da193d73e33a70c09ce97995c791/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_43_16.Still005.jpg" data-mid="252097658" border="0"  src="https://freight.cargo.site/w/1000/i/56f4505e2ca3ee8c0da1fa5e2fdee1241939da193d73e33a70c09ce97995c791/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_43_16.Still005.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/295899d545849d326370949c2a27b4afaad3dddeda3900609c9414c675e651d6/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_27_18.Still002.jpg" data-mid="252097661" border="0"  src="https://freight.cargo.site/w/1000/i/295899d545849d326370949c2a27b4afaad3dddeda3900609c9414c675e651d6/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_27_18.Still002.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce2be3f2165d71760d08a455666b56f7c8ea31c32d76ddc71c3e32b81e4ba71c/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_57_12.Still006.jpg" data-mid="252097657" border="0"  src="https://freight.cargo.site/w/1000/i/ce2be3f2165d71760d08a455666b56f7c8ea31c32d76ddc71c3e32b81e4ba71c/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_00_57_12.Still006.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c69a97ab4a1f7c9ee86f3fd51c53cffaff7cbc99471379e0d128a63c22328832/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_02_37_06.Still011.jpg" data-mid="252097652" border="0"  src="https://freight.cargo.site/w/1000/i/c69a97ab4a1f7c9ee86f3fd51c53cffaff7cbc99471379e0d128a63c22328832/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_02_37_06.Still011.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/555210d292b152ac9fea4819de51e2a85ea8ab82fef8f931191edfcf72f9eec0/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_01_07_23.Still008.jpg" data-mid="252097655" border="0"  src="https://freight.cargo.site/w/1000/i/555210d292b152ac9fea4819de51e2a85ea8ab82fef8f931191edfcf72f9eec0/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_01_07_23.Still008.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/33f0e071ba11638573e7633415172407947155e720465ee27590680090d518da/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_01_24_02.Still009.jpg" data-mid="252097654" border="0"  src="https://freight.cargo.site/w/1000/i/33f0e071ba11638573e7633415172407947155e720465ee27590680090d518da/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_01_24_02.Still009.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aef4f93a1b06cfeb894ae87371ce66197110afe52e05767bbbdb45b8e672c999/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_02_40_09.Still012.jpg" data-mid="252097651" border="0"  src="https://freight.cargo.site/w/1000/i/aef4f93a1b06cfeb894ae87371ce66197110afe52e05767bbbdb45b8e672c999/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_02_40_09.Still012.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d0def33e5eb4a2525dc41dfbf1eb3104a5b59b22fbdf4df82f6ab70add19713/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_02_32_02.Still010.jpg" data-mid="252097653" border="0"  src="https://freight.cargo.site/w/1000/i/3d0def33e5eb4a2525dc41dfbf1eb3104a5b59b22fbdf4df82f6ab70add19713/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_02_32_02.Still010.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/017d606aa2448cc52f7378b8b58e7d97b21ff9d66bf341b6b160d93105f386d5/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_03_26_16.Still015.jpg" data-mid="252097648" border="0"  src="https://freight.cargo.site/w/1000/i/017d606aa2448cc52f7378b8b58e7d97b21ff9d66bf341b6b160d93105f386d5/STOP-THE-SHEDDING--Abbey-Yung-x-Pantene---Pantene-1080p--h264--youtube.00_03_26_16.Still015.jpg" /&#62;
We shot in 16x9 but factored in 9x16 cutdowns:


	Production: BURN

Client: Pantene

Agency: Grey

Executive Producers: Greg Hardes, Brad Johns

Head of Production: Myriah Johnson

Producer: Maria Sheehan

Production Supervisor: Tim Snow

Production Coordinator: Anna Fluksova

Director: Annie Kruntcheva 
1st AD: Mark Williams

DP: Kelsey Smith

1st AC: Pat Raymond

2nd AC: Grey PelizziDIT: Dominick PietrzakGaffer: Tim Ciavara 


	Electric: Khalid RileyKey Grip: Sam DahmanBest Boy Grip: Ace BuckleyProduction Designer: Marko OrsoArt Director: Pilar Albuerne ArámbulaProps: Cooper HammelWardrobe Stylist: Savannah WhiteHair Stylist: Erol KaradagHair Assistant: Zach DierksMake-Up: Julliette PerreuxSound: Matt CaulfieldVTR: Joe DwonszykTeleprompter: Robyn LustoScript Supervisor: Rachelle GibsonCraft Service: Dave Svedosh
	

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	<item>
		<title>Dove</title>
				
		<link>https://anniekruntcheva.com/Dove</link>

		<pubDate>Sat, 12 Sep 2026 09:43:47 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Dove</guid>

		<description>Dove Body WashServices DirectorClient DoveYear 2026

	Lotion or body wash? Fun social films for Dove!


After clocking onto the fact that people confuse Dove’s body wash for body lotion, they wanted to create some social-first films leaning into it.&#38;nbsp;
Working with Irresistible Studios on production, and Oglivy agency, I directed two days of shooting around this concept!
Shot all in 9x16 exclusively for social with 3 real women.


	Angelina
	

	Clara
	

	Keena
	
Some of my fave frames!

&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/000c641ed895b2addd6efd1e7be36f2be0d62940f4cab35f90abad43d717c4bc/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_01_05_06.Still001.jpg" data-mid="252096182" border="0"  src="https://freight.cargo.site/w/1000/i/000c641ed895b2addd6efd1e7be36f2be0d62940f4cab35f90abad43d717c4bc/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_01_05_06.Still001.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/8529cb16c89792851e5bc27398900bf311c9cd5ab27b14b7423f7920a9d04533/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_37_12.Still005.jpg" data-mid="252096186" border="0"  src="https://freight.cargo.site/w/1000/i/8529cb16c89792851e5bc27398900bf311c9cd5ab27b14b7423f7920a9d04533/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_37_12.Still005.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/5d2ace983a8edbae4061026e93541bfd5be455f980ca5b2b79d524de679a23f7/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_38_10.Still009.jpg" data-mid="252096190" border="0"  src="https://freight.cargo.site/w/1000/i/5d2ace983a8edbae4061026e93541bfd5be455f980ca5b2b79d524de679a23f7/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_38_10.Still009.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/ff5e1a1f981511749862a18607a6a0a329f42ad7937fc9bc1dbb73800ca37011/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_23_08.Still014.jpg" data-mid="252096196" border="0"  src="https://freight.cargo.site/w/1000/i/ff5e1a1f981511749862a18607a6a0a329f42ad7937fc9bc1dbb73800ca37011/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_23_08.Still014.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/5753aaed2181665595d24ab73b40bfcb779c50b5dc8d83739cf29ffde128708e/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_57_00.Still003.jpg" data-mid="252096184" border="0"  src="https://freight.cargo.site/w/1000/i/5753aaed2181665595d24ab73b40bfcb779c50b5dc8d83739cf29ffde128708e/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_57_00.Still003.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/426969dee096e87f71b46c196feecbe25148bc41fd96571f7d02d521fffdcdca/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_01_09_13.Still002.jpg" data-mid="252096183" border="0"  src="https://freight.cargo.site/w/1000/i/426969dee096e87f71b46c196feecbe25148bc41fd96571f7d02d521fffdcdca/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_01_09_13.Still002.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/de5afdfd86ff71fb5b340b85069b6b9f19d4587e88870ccf4329ec2b865d7f45/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_41_14.Still011.jpg" data-mid="252096193" border="0"  src="https://freight.cargo.site/w/1000/i/de5afdfd86ff71fb5b340b85069b6b9f19d4587e88870ccf4329ec2b865d7f45/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_41_14.Still011.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/6771a3d189c59f4068b9249cfabd5af8875e52bc93e0e39dad34906d5ee5f5e1/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_52_09.Still010.jpg" data-mid="252096191" border="0"  src="https://freight.cargo.site/w/1000/i/6771a3d189c59f4068b9249cfabd5af8875e52bc93e0e39dad34906d5ee5f5e1/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_52_09.Still010.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/58f3ec03147935a696aee569e57c5811b6c8b429f3be6c951bc7e4394e068fea/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_39_20.Still004.jpg" data-mid="252096185" border="0"  src="https://freight.cargo.site/w/1000/i/58f3ec03147935a696aee569e57c5811b6c8b429f3be6c951bc7e4394e068fea/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_39_20.Still004.jpg" /&#62;
&#60;img width="1080" height="1922" width_o="1080" height_o="1922" data-src="https://freight.cargo.site/t/original/i/aa75936137a707874755035181c6bb991afb4e57a086742f6815fad6e3854d3a/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_27_11.Still008.jpg" data-mid="252096189" border="0"  src="https://freight.cargo.site/w/1000/i/aa75936137a707874755035181c6bb991afb4e57a086742f6815fad6e3854d3a/9x16-fred_sequence_cutdowns_10s_v1-1080p.00_00_27_11.Still008.jpg" /&#62;

Production: Irresistible Studios

Client: Dove

Agency: Ogilvy

Executive Producer: Iseult McNamara

Senior Producers: Alice Duke, Izzy Williams

Director: Annie Kruntcheva

1st AD: Harley Cameron-Furze

2nd AD: Oscar Maher

DOP: Ed Gibbs

1st AC: Chris Starkey

2nd AC: Lawrence Fish

Gaffer: Romaine Foster

Sparks: Joe Fletcher, Bruce Magahy

Master Rigger: Pat Daly

DIT: Nico Corfield

Playback: Iman Ahmed

Sound Mixer: Adam Burkholder

Art Director: James Middleton

Prop Stylist: Emily Roberts

Prop Master: George Clarke

Props Assistant: Karen Hettey

SFX: Danny Edwards, Robbie Lynch

Lather Specialist: Lulu Vernon

Construction: Charlie Elliott, Noah Christie

Wardrobe Stylist: Millie Rich

HMU: Min Sandhu

HMU Assistant: Morgan Jones


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	<item>
		<title>Purdy &#38; Figg x Fred Sirieix</title>
				
		<link>https://anniekruntcheva.com/Purdy-Figg-x-Fred-Sirieix</link>

		<pubDate>Sat, 12 Sep 2026 09:41:00 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Purdy-Figg-x-Fred-Sirieix</guid>

		<description>Purdy &#38;amp; Figg x Fred SirieixServices Director, DOP, EditorClient Purdy &#38;amp; FiggYear 2026

	Hero film for Purdy &#38;amp; Figg’s exclusive mediterranean scented refills


Directed, shot and edited a 1 minute hero film for Purdy &#38;amp; Figg’s exclusive mediterranean refills with Fred Sirieix!&#38;nbsp;
Shot in 16x9 with 9x16 always factored in. 4x5 and 1x1 versions were also created.


Some of my fave frames!
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/10600f4240d8b19e102a93f68ab94162c2bbdce3d352deddb7c2d22ed0bcedf9/16x9-fred_sequence_19.99_v1-2160p.00_01_51_16.Still001.jpg" data-mid="252095340" border="0"  src="https://freight.cargo.site/w/1000/i/10600f4240d8b19e102a93f68ab94162c2bbdce3d352deddb7c2d22ed0bcedf9/16x9-fred_sequence_19.99_v1-2160p.00_01_51_16.Still001.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1e50d9d8ef84dbbaa6844a550521bc8ca15074fb0f60effec89aa21b26ef278b/16x9-fred_sequence_19.99_v1-2160p.00_02_08_04.Still003.jpg" data-mid="252095342" border="0"  src="https://freight.cargo.site/w/1000/i/1e50d9d8ef84dbbaa6844a550521bc8ca15074fb0f60effec89aa21b26ef278b/16x9-fred_sequence_19.99_v1-2160p.00_02_08_04.Still003.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a6be7cb6aab18951628d6ede1a20319d31440bd4ace01a196d567cc9ac0810f7/16x9-fred_sequence_19.99_v1-2160p.00_02_21_00.Still008.jpg" data-mid="252095347" border="0"  src="https://freight.cargo.site/w/1000/i/a6be7cb6aab18951628d6ede1a20319d31440bd4ace01a196d567cc9ac0810f7/16x9-fred_sequence_19.99_v1-2160p.00_02_21_00.Still008.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b30e1b88a4673328e260a350c8ccd5982fab08f05aa70e91bcb683b4eb70b407/16x9-fred_sequence_19.99_v1-2160p.00_02_01_17.Still002.jpg" data-mid="252095341" border="0"  src="https://freight.cargo.site/w/1000/i/b30e1b88a4673328e260a350c8ccd5982fab08f05aa70e91bcb683b4eb70b407/16x9-fred_sequence_19.99_v1-2160p.00_02_01_17.Still002.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/901db788997bd8d6037bf084459933a5f16d46149d47372ba50a3724261c56fa/16x9-fred_sequence_19.99_v1-2160p.00_01_47_15.Still006.jpg" data-mid="252095345" border="0"  src="https://freight.cargo.site/w/1000/i/901db788997bd8d6037bf084459933a5f16d46149d47372ba50a3724261c56fa/16x9-fred_sequence_19.99_v1-2160p.00_01_47_15.Still006.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f7756f4385688e32e160b5c129bd9c24b019b76aead6357bd1fd0ab09cd39e05/16x9-fred_sequence_19.99_v1-2160p.00_02_22_18.Still004.jpg" data-mid="252095343" border="0"  src="https://freight.cargo.site/w/1000/i/f7756f4385688e32e160b5c129bd9c24b019b76aead6357bd1fd0ab09cd39e05/16x9-fred_sequence_19.99_v1-2160p.00_02_22_18.Still004.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0da8033fd6c0037f34b300764962ad917f6f6f5a075f511d42823c79382df984/16x9-fred_sequence_19.99_v1-2160p.00_02_36_22.Still005.jpg" data-mid="252095344" border="0"  src="https://freight.cargo.site/w/1000/i/0da8033fd6c0037f34b300764962ad917f6f6f5a075f511d42823c79382df984/16x9-fred_sequence_19.99_v1-2160p.00_02_36_22.Still005.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9d4a571ea075f551a7fcc5bec736df8d8ae0e73fb943c5266d0573aa9b85f8d5/16x9-fred_sequence_19.99_v1-2160p.00_01_56_12.Still007.jpg" data-mid="252095346" border="0"  src="https://freight.cargo.site/w/1000/i/9d4a571ea075f551a7fcc5bec736df8d8ae0e73fb943c5266d0573aa9b85f8d5/16x9-fred_sequence_19.99_v1-2160p.00_01_56_12.Still007.jpg" /&#62;


I also edited a variety of 10-second cutdowns for paid media.


Production: In-house at Purdy &#38;amp; Figg
Producer: Georgia JohnsonDirector, DOP, Edit: Annie Kruntcheva1st AC: Malena Manobens
Post Production (colour only): Creative Outpost&#38;nbsp;
Colorist: Jack CaswellPhotographer: Ollie WilkinsonLighting: Jolly Lights - Ollie Wilkinson, Dexter ParsonsArt Dept: Sammie Sperring
Art Assistant: Amelia Moore


Set build: Cam Simcock
Creative Director: Lou Canham
Brand Manager: Molly Wilson
Creative Producer: Phoebe Pugh
Junior Creative Producer: Elizabeth Smith
Senior Copywriter: Michael Rinaldi
Social Media Manager: Lottie Hodson


</description>
		
	</item>
		
		
	<item>
		<title>Crocs x JD</title>
				
		<link>https://anniekruntcheva.com/Crocs-x-JD</link>

		<pubDate>Wed, 08 Oct 2025 12:01:07 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Crocs-x-JD</guid>

		<description>Crocs x JDServices Director, Editor,
Colour GradeClient Crocs x JDYear 2025

	Directing a social-first film and fun social content for Crocs x JD Sports.


I directed this 20 second hero film for the new Crocs Frosted colourways, in collaboration with JD Sports with LACED Creative. Shot by DOP Jules Philippi and with the addition of 3D 35mm film gifs by me.

&#60;img width="320" height="452" width_o="320" height_o="452" data-src="https://freight.cargo.site/t/original/i/3830f59af4d5beea63126a1849f338f7107aae2f7ec79d19b8278f9915fa36e7/ezgif.com-video-to-gif-converter.gif" data-mid="239151849" border="0"  src="https://freight.cargo.site/w/320/i/3830f59af4d5beea63126a1849f338f7107aae2f7ec79d19b8278f9915fa36e7/ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="320" height="452" width_o="320" height_o="452" data-src="https://freight.cargo.site/t/original/i/b44c746b0aa3a12da6b3e863f2c3b8996d22062f825af7653ce22a1732210e95/CROCS2-ezgif.com-video-to-gif-converter.gif" data-mid="239151850" border="0"  src="https://freight.cargo.site/w/320/i/b44c746b0aa3a12da6b3e863f2c3b8996d22062f825af7653ce22a1732210e95/CROCS2-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="320" height="452" width_o="320" height_o="452" data-src="https://freight.cargo.site/t/original/i/9f2c07d5bd062567f1e7a948a6f276c1afc823b503b36d7139363efb2c45dce9/CROCS3-ezgif.com-video-to-gif-converter.gif" data-mid="239151863" border="0"  src="https://freight.cargo.site/w/320/i/9f2c07d5bd062567f1e7a948a6f276c1afc823b503b36d7139363efb2c45dce9/CROCS3-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="320" height="452" width_o="320" height_o="452" data-src="https://freight.cargo.site/t/original/i/76ebcaad32da9255b2bed0480cd1c6a2fee9e1772197c2d5804da89d00a861ce/CROCS4-ezgif.com-video-to-gif-converter.gif" data-mid="239151864" border="0"  src="https://freight.cargo.site/w/320/i/76ebcaad32da9255b2bed0480cd1c6a2fee9e1772197c2d5804da89d00a861ce/CROCS4-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="320" height="452" width_o="320" height_o="452" data-src="https://freight.cargo.site/t/original/i/81f78c0fd246fe3cbd38ccdca1158e0568849732738689c96bd97d03d94a7af7/CROCS5-ezgif.com-video-to-gif-converter.gif" data-mid="239151865" border="0"  src="https://freight.cargo.site/w/320/i/81f78c0fd246fe3cbd38ccdca1158e0568849732738689c96bd97d03d94a7af7/CROCS5-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="320" height="452" width_o="320" height_o="452" data-src="https://freight.cargo.site/t/original/i/5d7aec69293ae590da6302654125ab0e575f70658e5c7c8c962bea0c82ba9dd9/CROCS6-ezgif.com-video-to-gif-converter.gif" data-mid="239151866" border="0"  src="https://freight.cargo.site/w/320/i/5d7aec69293ae590da6302654125ab0e575f70658e5c7c8c962bea0c82ba9dd9/CROCS6-ezgif.com-video-to-gif-converter.gif" /&#62;

Whilst being shot in 16x9, 9x16 was front of mind for this content. 4x5 and 1x1 formats were also created.


Alongside the main hero film, we captured some bitesized social-only content.


&#60;img width="440" height="784" width_o="440" height_o="784" data-src="https://freight.cargo.site/t/original/i/11b9c1816f8fa742293cff467997f1731deafececde0211b3bc85c7a2f3fcc88/Screenshot-2025-10-08-at-14.49.04.png" data-mid="239153540" border="0" data-scale="24" src="https://freight.cargo.site/w/440/i/11b9c1816f8fa742293cff467997f1731deafececde0211b3bc85c7a2f3fcc88/Screenshot-2025-10-08-at-14.49.04.png" /&#62;&#60;img width="606" height="1082" width_o="606" height_o="1082" data-src="https://freight.cargo.site/t/original/i/8118abc4b7c5e06a491c60f0d9e468f5f17c836d3faf8b0d73797f97d666e6dc/Screenshot-2025-10-08-at-14.50.26.png" data-mid="239153545" border="0" data-scale="24" src="https://freight.cargo.site/w/606/i/8118abc4b7c5e06a491c60f0d9e468f5f17c836d3faf8b0d73797f97d666e6dc/Screenshot-2025-10-08-at-14.50.26.png" /&#62;Production: LACED Creative
Photographer: Holly McCandless-Desmond
Movement Director: Liam Hill
1st Assistant: Francesca Albarosa
Digi: Amin Musa
Director: Annie Kruntcheva
DOP: Jules Philippi
1st AC: Justin McGillivray
MUA: Jade Leverton
Lighting: Mark Nolan + Jack Gibbons


</description>
		
	</item>
		
		
	<item>
		<title>The Other Land - Bluebella</title>
				
		<link>https://anniekruntcheva.com/The-Other-Land-Bluebella</link>

		<pubDate>Wed, 08 Oct 2025 15:41:37 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/The-Other-Land-Bluebella</guid>

		<description>Bluebella - ‘The Other Land’Services Self-shooting director, Editor,
Colour GradeClient BluebellaYear 2025

	16mm and digital film for Bluebella’s 2025 Halloween campaign ‘The Other Land’.&#38;nbsp;


Shot as a self-shooting director on 16mm film with the Krasnogorsk-3, alongside digital formats, I wanted The Otherland to feel like stepping into a fever dream, a parallel world where identity fractures and multiplies under shifting light. Designed as a social-first campaign, each vignette moves through texture and tone, blurring the line between fantasy and reality.


The Otherland reveals the many versions of you: fearless, subversive, and transformative. Lace and latex, corsets and fishnet become the armour of this mirror universe, inviting you to explore your darker fantasies and the beauty of becoming someone new.


Some of my favourite frames:

&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1b6957b046204db31491594d3a63804d873cb237b95a6f5f0b805219a4fe30fb/4x3.00_00_47_12.Still018.png" data-mid="239158725" border="0"  src="https://freight.cargo.site/w/1000/i/1b6957b046204db31491594d3a63804d873cb237b95a6f5f0b805219a4fe30fb/4x3.00_00_47_12.Still018.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d8318ad7091df185547d3a249a54ea5d11c9d4e8a4b2a2d5454faa95ea0fe37b/9x16-BLUEBELLA-HALLOWEEN.00_04_11_20.Still014.png" data-mid="239158768" border="0"  src="https://freight.cargo.site/w/1000/i/d8318ad7091df185547d3a249a54ea5d11c9d4e8a4b2a2d5454faa95ea0fe37b/9x16-BLUEBELLA-HALLOWEEN.00_04_11_20.Still014.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ba083002f99dc3bdb0e8f958accf866e6cb4bc1a75f8a1bf139368d54fb01242/9x16-BLUEBELLA-HALLOWEEN.00_05_31_20.Still029.png" data-mid="239158752" border="0"  src="https://freight.cargo.site/w/1000/i/ba083002f99dc3bdb0e8f958accf866e6cb4bc1a75f8a1bf139368d54fb01242/9x16-BLUEBELLA-HALLOWEEN.00_05_31_20.Still029.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/803f34b31153c97c8dfdb4a8d893cd031f77321c3b548b69e08c589aa6ea7915/4x3.00_00_09_12.Still006.png" data-mid="239158742" border="0"  src="https://freight.cargo.site/w/1000/i/803f34b31153c97c8dfdb4a8d893cd031f77321c3b548b69e08c589aa6ea7915/4x3.00_00_09_12.Still006.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a41c6249f506af9a5cf300633f3c1aa0ab2713c23ef297140cf7275daf407810/4x3.00_00_01_10.Still002.png" data-mid="239158748" border="0"  src="https://freight.cargo.site/w/1000/i/a41c6249f506af9a5cf300633f3c1aa0ab2713c23ef297140cf7275daf407810/4x3.00_00_01_10.Still002.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/21aff4965bb4b3161569351e7f4fc85b71fea54d5d14bb08d5c92dfa7d809333/4x3.00_00_38_21.Still016.png" data-mid="239158727" border="0"  src="https://freight.cargo.site/w/1000/i/21aff4965bb4b3161569351e7f4fc85b71fea54d5d14bb08d5c92dfa7d809333/4x3.00_00_38_21.Still016.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0146c97a4a589ba58364af7c574505e56c0662c280e9fb4484884b58ea1ef345/9x16-BLUEBELLA-HALLOWEEN.00_05_09_01.Still020.png" data-mid="239158761" border="0"  src="https://freight.cargo.site/w/1000/i/0146c97a4a589ba58364af7c574505e56c0662c280e9fb4484884b58ea1ef345/9x16-BLUEBELLA-HALLOWEEN.00_05_09_01.Still020.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ec9b794244aa1588709f12e9661c7e96d264cb820d2fc73f1b944e076a6656de/4x3.00_00_36_20.Still015.png" data-mid="239158728" border="0"  src="https://freight.cargo.site/w/1000/i/ec9b794244aa1588709f12e9661c7e96d264cb820d2fc73f1b944e076a6656de/4x3.00_00_36_20.Still015.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c0217ae4a34ff221b024aacefc931e43cb355f2ffc029b05295e6a0b0a0be1a5/9x16-BLUEBELLA-HALLOWEEN.00_03_54_04.Still012.png" data-mid="239158770" border="0"  src="https://freight.cargo.site/w/1000/i/c0217ae4a34ff221b024aacefc931e43cb355f2ffc029b05295e6a0b0a0be1a5/9x16-BLUEBELLA-HALLOWEEN.00_03_54_04.Still012.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/84dfb655ce2c638f9e59894740ab0704c98467162552f6fbcc9c6887ee2682ce/4x3.00_00_05_17.Still003.png" data-mid="239158747" border="0"  src="https://freight.cargo.site/w/1000/i/84dfb655ce2c638f9e59894740ab0704c98467162552f6fbcc9c6887ee2682ce/4x3.00_00_05_17.Still003.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1f344bc33bd6202890f9b51b1d529d7c13e7d018bbaa50f9d1ab595ff217d9d3/9x16-BLUEBELLA-HALLOWEEN.00_05_31_04.Still028.png" data-mid="239158753" border="0"  src="https://freight.cargo.site/w/1000/i/1f344bc33bd6202890f9b51b1d529d7c13e7d018bbaa50f9d1ab595ff217d9d3/9x16-BLUEBELLA-HALLOWEEN.00_05_31_04.Still028.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2ae875bb3cd188259c5042d8e5be69bb73d000ebe4f1c7c7c26ec328e7150b86/4x3.00_00_26_11.Still011.png" data-mid="239158734" border="0"  src="https://freight.cargo.site/w/1000/i/2ae875bb3cd188259c5042d8e5be69bb73d000ebe4f1c7c7c26ec328e7150b86/4x3.00_00_26_11.Still011.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1a95c41f6202c4553929ab93d525a92267338e255abbe7941e17feaf5e074468/4x3.00_00_15_24.Still008.png" data-mid="239158739" border="0"  src="https://freight.cargo.site/w/1000/i/1a95c41f6202c4553929ab93d525a92267338e255abbe7941e17feaf5e074468/4x3.00_00_15_24.Still008.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b3173c12a6300f554cd7f324f681bf655378af2b76d55df0eafe1d4f8d95caf5/4x3.00_00_10_13.Still007.png" data-mid="239158741" border="0"  src="https://freight.cargo.site/w/1000/i/b3173c12a6300f554cd7f324f681bf655378af2b76d55df0eafe1d4f8d95caf5/4x3.00_00_10_13.Still007.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c22b81f96815e116f154e8d6f945d7ab43550750856331bf40e73e735a753099/9x16-BLUEBELLA-HALLOWEEN.00_05_25_18.Still026.png" data-mid="239158755" border="0"  src="https://freight.cargo.site/w/1000/i/c22b81f96815e116f154e8d6f945d7ab43550750856331bf40e73e735a753099/9x16-BLUEBELLA-HALLOWEEN.00_05_25_18.Still026.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7901d934be9d12ed4eb871716c5b4e029889a6f36d507f898965d8418fa73533/4x3.00_00_00_10.Still001.png" data-mid="239158750" border="0"  src="https://freight.cargo.site/w/1000/i/7901d934be9d12ed4eb871716c5b4e029889a6f36d507f898965d8418fa73533/4x3.00_00_00_10.Still001.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/82195138fe89b6425e6b870501d48d70bbe40eeddbca178321cfc4e72f36ffd8/4x3.00_00_04_24.Still005.png" data-mid="239158744" border="0"  src="https://freight.cargo.site/w/1000/i/82195138fe89b6425e6b870501d48d70bbe40eeddbca178321cfc4e72f36ffd8/4x3.00_00_04_24.Still005.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4d6354575fd0b862abf1d8f55f9a385957b2f06f58501dc93b87418166366037/9x16-BLUEBELLA-HALLOWEEN.00_05_19_24.Still025.png" data-mid="239158756" border="0"  src="https://freight.cargo.site/w/1000/i/4d6354575fd0b862abf1d8f55f9a385957b2f06f58501dc93b87418166366037/9x16-BLUEBELLA-HALLOWEEN.00_05_19_24.Still025.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2986abaf2f790bede4005b0979d934655e8eee168f60db9c531f86dcf30ce011/9x16-BLUEBELLA-HALLOWEEN.00_05_17_02.Still023.png" data-mid="239158758" border="0"  src="https://freight.cargo.site/w/1000/i/2986abaf2f790bede4005b0979d934655e8eee168f60db9c531f86dcf30ce011/9x16-BLUEBELLA-HALLOWEEN.00_05_17_02.Still023.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/63a5cdbb41723057b603999d29ea0126c8e588d1b9467ee661948da34de0284e/9x16-BLUEBELLA-HALLOWEEN.00_04_16_03.Still016.png" data-mid="239158766" border="0"  src="https://freight.cargo.site/w/1000/i/63a5cdbb41723057b603999d29ea0126c8e588d1b9467ee661948da34de0284e/9x16-BLUEBELLA-HALLOWEEN.00_04_16_03.Still016.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/82e4f0ece8857d6b77afcada174c6b2353a9eeaa58f49c2a8e7174eb9947d5a5/9x16-BLUEBELLA-HALLOWEEN.00_05_03_05.Still019.png" data-mid="239158763" border="0"  src="https://freight.cargo.site/w/1000/i/82e4f0ece8857d6b77afcada174c6b2353a9eeaa58f49c2a8e7174eb9947d5a5/9x16-BLUEBELLA-HALLOWEEN.00_05_03_05.Still019.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a8ce0646d8827a530be463ecff80f5a4f8ecde26fcf1f4ebb83b4849629ed23f/9x16-BLUEBELLA-HALLOWEEN.00_04_35_19.Still017.png" data-mid="239158765" border="0"  src="https://freight.cargo.site/w/1000/i/a8ce0646d8827a530be463ecff80f5a4f8ecde26fcf1f4ebb83b4849629ed23f/9x16-BLUEBELLA-HALLOWEEN.00_04_35_19.Still017.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b885531df8bd73afa7c4077e1a9ca8cc4e54fd3e90d34d246b6b3fd15d777f3f/9x16-BLUEBELLA-HALLOWEEN.00_04_14_16.Still015.png" data-mid="239158767" border="0"  src="https://freight.cargo.site/w/1000/i/b885531df8bd73afa7c4077e1a9ca8cc4e54fd3e90d34d246b6b3fd15d777f3f/9x16-BLUEBELLA-HALLOWEEN.00_04_14_16.Still015.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a0b1bed7f66863ade897060c3101a0ddab8a25b94cefc2114ecd3ed438a608f2/9x16-BLUEBELLA-HALLOWEEN.00_03_46_19.Still011.png" data-mid="239158771" border="0"  src="https://freight.cargo.site/w/1000/i/a0b1bed7f66863ade897060c3101a0ddab8a25b94cefc2114ecd3ed438a608f2/9x16-BLUEBELLA-HALLOWEEN.00_03_46_19.Still011.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/712b5bb367a7ba6b6c8c9033e7fe411ab93a36ec105eb387e9593499e5ac48c0/4x3.00_00_45_07.Still017.png" data-mid="239158726" border="0"  src="https://freight.cargo.site/w/1000/i/712b5bb367a7ba6b6c8c9033e7fe411ab93a36ec105eb387e9593499e5ac48c0/4x3.00_00_45_07.Still017.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/605a3b9f6cf6a43e5683e9694132eeb570dbc1310ae10519c031e4cac80619ae/9x16-BLUEBELLA-HALLOWEEN.00_03_31_16.Still008.png" data-mid="239158774" border="0"  src="https://freight.cargo.site/w/1000/i/605a3b9f6cf6a43e5683e9694132eeb570dbc1310ae10519c031e4cac80619ae/9x16-BLUEBELLA-HALLOWEEN.00_03_31_16.Still008.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5d57bfa5f61dd04c9f64f542dfd5c055baa83649567ac8f08f4bc328d3e020cc/9x16-BLUEBELLA-HALLOWEEN.00_02_53_24.Still003.png" data-mid="239158779" border="0"  src="https://freight.cargo.site/w/1000/i/5d57bfa5f61dd04c9f64f542dfd5c055baa83649567ac8f08f4bc328d3e020cc/9x16-BLUEBELLA-HALLOWEEN.00_02_53_24.Still003.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ab00bf1d1fa4114755acab3f3abdf848682d31edc7409a900445fcd06f0153b1/9x16-BLUEBELLA-HALLOWEEN.00_03_16_18.Still004.png" data-mid="239158778" border="0"  src="https://freight.cargo.site/w/1000/i/ab00bf1d1fa4114755acab3f3abdf848682d31edc7409a900445fcd06f0153b1/9x16-BLUEBELLA-HALLOWEEN.00_03_16_18.Still004.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d8f1419863eb709a7d943d366345123410b25637889d17ad990a984622578a8d/4x3.00_00_34_09.Still014.png" data-mid="239158729" border="0"  src="https://freight.cargo.site/w/1000/i/d8f1419863eb709a7d943d366345123410b25637889d17ad990a984622578a8d/4x3.00_00_34_09.Still014.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2749b086e4a8160a4bb0c77a76550a36c87327185c0f354ade915bd45ac07b4f/9x16-BLUEBELLA-HALLOWEEN-0.00_00_51_07.Still001.png" data-mid="239158785" border="0"  src="https://freight.cargo.site/w/1000/i/2749b086e4a8160a4bb0c77a76550a36c87327185c0f354ade915bd45ac07b4f/9x16-BLUEBELLA-HALLOWEEN-0.00_00_51_07.Still001.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Pretty Green</title>
				
		<link>https://anniekruntcheva.com/Pretty-Green</link>

		<pubDate>Wed, 08 Oct 2025 14:38:08 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Pretty-Green</guid>

		<description>Pretty Green - ‘Working Class Heroes’Services Self-shooting director, Editor,
Colour GradeClient Pretty GreenYear 2025

	Motion portraits and vignettes for Pretty Green’s ‘Working Class Heroes’ campaign.&#38;nbsp;


For Pretty Green’s Autumn ’25 collection, I directed a series of shortform films celebrating the everyday stories and distinctive style found across Britain’s social landscape. The collection itself draws on the textures and patterns of real British life - from terraces to taprooms, and everything in between.


Key styles include the Parthian print, inspired by the pub carpets and Persian rugs often found in recording studios; the Brindle print, echoing the patchy camouflage of Brindle dogs; and refreshed takes on the brand’s Prestleigh and House Paisley designs. Each piece carries the unmistakable Pretty Green spirit - patterns that feel lived in, storied, and unmistakably British.


The main deliverables for this project were a series of short-form vignettes created for social channels, with a longer-form edit developed to serve as a web banner and for potential YouTube use. 


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a4b549977d016393907065c8878fac5dbdca07831d44068deeb0dc99c002fa2a/16x9-PRETTYGREEN-GRADE-v2.00_00_43_20.Still028.png" data-mid="239157133" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/a4b549977d016393907065c8878fac5dbdca07831d44068deeb0dc99c002fa2a/16x9-PRETTYGREEN-GRADE-v2.00_00_43_20.Still028.png" /&#62;


Some of my favourite frames:

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/aa6193348b4493a9a030eb63c8e050c0f50dc60f20e0b6b9cf066b15ebb19120/16x9-PRETTYGREEN-GRADE-v2.00_00_44_19.Still014.png" data-mid="239156899" border="0"  src="https://freight.cargo.site/w/1000/i/aa6193348b4493a9a030eb63c8e050c0f50dc60f20e0b6b9cf066b15ebb19120/16x9-PRETTYGREEN-GRADE-v2.00_00_44_19.Still014.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d60f0bb1b9b2decca42ac1f26371ae9b7bd6117898baa290e8f3383d4cd63f27/16x9-PRETTYGREEN-GRADE-v2.00_00_14_20.Still004.png" data-mid="239156910" border="0"  src="https://freight.cargo.site/w/1000/i/d60f0bb1b9b2decca42ac1f26371ae9b7bd6117898baa290e8f3383d4cd63f27/16x9-PRETTYGREEN-GRADE-v2.00_00_14_20.Still004.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/016be1bcf6238331ad3e89a44703a7a634b558f35d5d24eb9ef1c7915271688e/16x9-PRETTYGREEN-GRADE-v2.00_00_09_23.Still020.png" data-mid="239156916" border="0"  src="https://freight.cargo.site/w/1000/i/016be1bcf6238331ad3e89a44703a7a634b558f35d5d24eb9ef1c7915271688e/16x9-PRETTYGREEN-GRADE-v2.00_00_09_23.Still020.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0c4d46283faa8699e046b3d7bb20e75ad45ef960a20436efd7403f216afe401f/16x9-PRETTYGREEN-GRADE-v2.00_00_20_13.Still007.png" data-mid="239156907" border="0"  src="https://freight.cargo.site/w/1000/i/0c4d46283faa8699e046b3d7bb20e75ad45ef960a20436efd7403f216afe401f/16x9-PRETTYGREEN-GRADE-v2.00_00_20_13.Still007.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/df7fef782c34d892e6d18c139c27ce7d7a7669aa254ddeba33dffc3d0f99b65e/16x9-PRETTYGREEN-GRADE-v2.00_00_05_04.Still018.png" data-mid="239156914" border="0"  src="https://freight.cargo.site/w/1000/i/df7fef782c34d892e6d18c139c27ce7d7a7669aa254ddeba33dffc3d0f99b65e/16x9-PRETTYGREEN-GRADE-v2.00_00_05_04.Still018.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/85d25c4c323dea8cc84fecdf7f9ded9ba94ed5b6e90865a73e0b7bb7bb938bdf/16x9-PRETTYGREEN-GRADE-v2.00_00_56_19.Still016.png" data-mid="239156895" border="0"  src="https://freight.cargo.site/w/1000/i/85d25c4c323dea8cc84fecdf7f9ded9ba94ed5b6e90865a73e0b7bb7bb938bdf/16x9-PRETTYGREEN-GRADE-v2.00_00_56_19.Still016.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/02281eaf9a3bada031641e5e54b88d00b50599f97c5682eb3d8dba3d815d35cc/16x9-PRETTYGREEN-GRADE-v2.00_00_09_03.Still019.png" data-mid="239156917" border="0"  src="https://freight.cargo.site/w/1000/i/02281eaf9a3bada031641e5e54b88d00b50599f97c5682eb3d8dba3d815d35cc/16x9-PRETTYGREEN-GRADE-v2.00_00_09_03.Still019.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2e8f43a50446686068a81d463e47bfe823dd588571ab4b478fd0ef1d6e04ef27/16x9-PRETTYGREEN-GRADE-v2.00_00_50_24.Still015.png" data-mid="239156898" border="0"  src="https://freight.cargo.site/w/1000/i/2e8f43a50446686068a81d463e47bfe823dd588571ab4b478fd0ef1d6e04ef27/16x9-PRETTYGREEN-GRADE-v2.00_00_50_24.Still015.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a1a2907b49b1fd5387beddc1b07ab235979486c941df80a364491f39ef042d63/16x9-PRETTYGREEN-GRADE-v2.00_00_16_20.Still005.png" data-mid="239156909" border="0"  src="https://freight.cargo.site/w/1000/i/a1a2907b49b1fd5387beddc1b07ab235979486c941df80a364491f39ef042d63/16x9-PRETTYGREEN-GRADE-v2.00_00_16_20.Still005.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9b712679ce5eb1d830522b44cf3c8cbe22dfe571bd7562364cdd534c3c218300/16x9-PRETTYGREEN-GRADE-v2.00_00_25_11.Still022.png" data-mid="239156960" border="0"  src="https://freight.cargo.site/w/1000/i/9b712679ce5eb1d830522b44cf3c8cbe22dfe571bd7562364cdd534c3c218300/16x9-PRETTYGREEN-GRADE-v2.00_00_25_11.Still022.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/94c6d425fc0e156dad8ab83b4d4e399373e111798d5977a8d87dcdff298b3daa/16x9-PRETTYGREEN-GRADE-v2.00_00_42_17.Still013.png" data-mid="239156900" border="0"  src="https://freight.cargo.site/w/1000/i/94c6d425fc0e156dad8ab83b4d4e399373e111798d5977a8d87dcdff298b3daa/16x9-PRETTYGREEN-GRADE-v2.00_00_42_17.Still013.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2471a7046cc5139d9cb693bd560f40471db800d79ca5bed809fb45a40f4e0e26/16x9-PRETTYGREEN-GRADE-v2.00_00_59_09.Still017.png" data-mid="239156893" border="0"  src="https://freight.cargo.site/w/1000/i/2471a7046cc5139d9cb693bd560f40471db800d79ca5bed809fb45a40f4e0e26/16x9-PRETTYGREEN-GRADE-v2.00_00_59_09.Still017.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bb5db1a03c549cc0ca6bd188d326ec1dad1052d84b41cbecce648a687680e354/16x9-PRETTYGREEN-GRADE-v2.00_00_30_10.Still011.png" data-mid="239156902" border="0"  src="https://freight.cargo.site/w/1000/i/bb5db1a03c549cc0ca6bd188d326ec1dad1052d84b41cbecce648a687680e354/16x9-PRETTYGREEN-GRADE-v2.00_00_30_10.Still011.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1593e7a1eca09db0416e17946b39f7b73304f0e4b976e8952a110183a5eea71a/16x9-PRETTYGREEN-GRADE-v2.00_00_33_13.Still012.png" data-mid="239156901" border="0"  src="https://freight.cargo.site/w/1000/i/1593e7a1eca09db0416e17946b39f7b73304f0e4b976e8952a110183a5eea71a/16x9-PRETTYGREEN-GRADE-v2.00_00_33_13.Still012.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5c9c9ca6deb177ca841b21283eb6d5b8f841bc09166dd892adfea196d80273ad/16x9-PRETTYGREEN-GRADE-v2.00_00_30_04.Still010.png" data-mid="239156903" border="0"  src="https://freight.cargo.site/w/1000/i/5c9c9ca6deb177ca841b21283eb6d5b8f841bc09166dd892adfea196d80273ad/16x9-PRETTYGREEN-GRADE-v2.00_00_30_04.Still010.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b721f34959201031338d57128706a3e6e2c8d7538523b205024e42211ebc0b3d/16x9-PRETTYGREEN-GRADE-v2.00_00_02_08.Still003.png" data-mid="239156911" border="0"  src="https://freight.cargo.site/w/1000/i/b721f34959201031338d57128706a3e6e2c8d7538523b205024e42211ebc0b3d/16x9-PRETTYGREEN-GRADE-v2.00_00_02_08.Still003.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5f8e8dff475ad8f1a6e2976803e11503f473cd2cf09df274afaff469c5928f53/16x9-PRETTYGREEN-GRADE-v2.00_00_37_18.Still025.png" data-mid="239156998" border="0"  src="https://freight.cargo.site/w/1000/i/5f8e8dff475ad8f1a6e2976803e11503f473cd2cf09df274afaff469c5928f53/16x9-PRETTYGREEN-GRADE-v2.00_00_37_18.Still025.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4c68dcc4388845dfda765290d762bd6663337165d04ef82b92ef82c0d1fc1f4c/16x9-PRETTYGREEN-GRADE-v2.00_00_17_19.Still006.png" data-mid="239156908" border="0"  src="https://freight.cargo.site/w/1000/i/4c68dcc4388845dfda765290d762bd6663337165d04ef82b92ef82c0d1fc1f4c/16x9-PRETTYGREEN-GRADE-v2.00_00_17_19.Still006.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/846855d277723162d1f61043909362bf629aee50b828a4877ed59e46b7cd9b02/16x9-PRETTYGREEN-GRADE-v2.00_00_36_23.Still023.png" data-mid="239156959" border="0"  src="https://freight.cargo.site/w/1000/i/846855d277723162d1f61043909362bf629aee50b828a4877ed59e46b7cd9b02/16x9-PRETTYGREEN-GRADE-v2.00_00_36_23.Still023.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/142696fe2098d8ece477689375e28a76522a55ade1267f269e9b1c9f77236e88/16x9-PRETTYGREEN-GRADE-v2.00_00_22_05.Still008.png" data-mid="239156905" border="0"  src="https://freight.cargo.site/w/1000/i/142696fe2098d8ece477689375e28a76522a55ade1267f269e9b1c9f77236e88/16x9-PRETTYGREEN-GRADE-v2.00_00_22_05.Still008.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3730d9b2cec6101b272bcd9a4a6c432f07ef6e07a5d8c606d335d737091bee5e/16x9-PRETTYGREEN-GRADE-v2.00_00_40_01.Still024.png" data-mid="239156958" border="0"  src="https://freight.cargo.site/w/1000/i/3730d9b2cec6101b272bcd9a4a6c432f07ef6e07a5d8c606d335d737091bee5e/16x9-PRETTYGREEN-GRADE-v2.00_00_40_01.Still024.png" /&#62;

Video: 🙂‍↕️Photography: @matthew__willcocksPhotography assistant: @fenn_reevesHMUA: @cmstanley13Socials: @rorydunn_Assistant: @_kate.ferguson_Stylist: @sammygildeatrottTalent: Phillip Radovic, Wisdom Onwubiko, Freddie Russell @next @models1


</description>
		
	</item>
		
		
	<item>
		<title>Studio Hessian</title>
				
		<link>https://anniekruntcheva.com/Studio-Hessian</link>

		<pubDate>Thu, 09 Oct 2025 14:54:43 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Studio-Hessian</guid>

		<description>Studio Hessian -Founder &#38;amp; Project StoriesServices Self-shooting director, Editor,
Colour GradeClient Studio HessianYear 2025

	Portrait and project films for interior design practice Studio Hessian.


For Studio Hessian, I created a series of longer-form films in both 16x9 and 9x16 exploring the studio’s distinctive approach to design and interiors. 
The first film (above) is a portrait of founder Scarlett Hessian, capturing her philosophy and creative process. The second focuses on one of her signature projects: an interior that also doubles as her own apartment. The film offers an intimate look into the textures, tones, and details that define her work.
Alongside these hero films, I created a suite of short-form cutdowns for social, extending the visual language of the campaign across platforms.


Below is the apartment project.


Cutdowns and short-form edits for socials.&#38;nbsp;


Additional short videos, created for both 16x9 and 9x16, highlighted another of Scarlett’s interior projects, each piece drawing attention to specific design elements or rooms and the personality woven through her spaces.


</description>
		
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	<item>
		<title>Lick Summer Palette</title>
				
		<link>https://anniekruntcheva.com/Lick-Summer-Palette</link>

		<pubDate>Thu, 09 Oct 2025 09:00:36 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/Lick-Summer-Palette</guid>

		<description>Lick ~ Summer PaletteServices DOP, EditorClient LickYear 2024
Chef Arome Cassis presents Lick’s Summer palette and how she cooks with colour.


“Marie grew up in Cairo, Egypt surrounded by a mixed Egyptian-Greek family. This blend of cultures bloomed her interest in the intersection between art, food and music, and in 2020 she founded Arôme Cassis, a celebration of sensory experiences.”
For Lick’s collaboration with chef Marie of Arôme Cassis, I shot and edited a film exploring the intersection of colour, creativity, and cuisine. Lick challenged Marie to create a menu of dishes inspired by Lick’s Summer Palette, transforming paint shades into flavour, texture, and form.
I also captured a variety of stills throughout the day.


	&#60;img width="1100" height="1974" width_o="1100" height_o="1974" data-src="https://freight.cargo.site/t/original/i/9928b48ed3f40af860f609481e011adb5c6bde87a5a0c6e86d96f1297ea994c6/Screenshot-2025-10-09-at-11.47.24.png" data-mid="239187188" border="0"  src="https://freight.cargo.site/w/1000/i/9928b48ed3f40af860f609481e011adb5c6bde87a5a0c6e86d96f1297ea994c6/Screenshot-2025-10-09-at-11.47.24.png" /&#62;


	&#60;img width="1106" height="1974" width_o="1106" height_o="1974" data-src="https://freight.cargo.site/t/original/i/4f01a2a512240b7dd3b9396dd9a750a14c54d407dbc3a58070c2b1b7cff0c345/Screenshot-2025-10-09-at-11.48.28.png" data-mid="239187185" border="0"  src="https://freight.cargo.site/w/1000/i/4f01a2a512240b7dd3b9396dd9a750a14c54d407dbc3a58070c2b1b7cff0c345/Screenshot-2025-10-09-at-11.48.28.png" /&#62;


	&#60;img width="1102" height="1970" width_o="1102" height_o="1970" data-src="https://freight.cargo.site/t/original/i/7177812a79e43865815c1c5373aa45b8cf50239b1c9b9ebf37521e348734098b/Screenshot-2025-10-09-at-11.47.51.png" data-mid="239187187" border="0"  src="https://freight.cargo.site/w/1000/i/7177812a79e43865815c1c5373aa45b8cf50239b1c9b9ebf37521e348734098b/Screenshot-2025-10-09-at-11.47.51.png" /&#62;

	&#60;img width="1100" height="1968" width_o="1100" height_o="1968" data-src="https://freight.cargo.site/t/original/i/43cb645a99d765eb791061b176cabe2dfb2056189bae110594015c3fdfeae86d/Screenshot-2025-10-09-at-11.48.37.png" data-mid="239187184" border="0"  src="https://freight.cargo.site/w/1000/i/43cb645a99d765eb791061b176cabe2dfb2056189bae110594015c3fdfeae86d/Screenshot-2025-10-09-at-11.48.37.png" /&#62;

Shot in a sunlit kitchen and studio space, the film follows her process as she translates colour into a sensory experience: cooking as performance, colour as language. The visuals were designed to feel intimate and painterly — a blend of tactile food moments, close textures, and soft movement, echoing Marie’s background in art and music. The result is a portrait of process and play — where colour becomes both ingredient and inspiration.We also created a series of fun super short-form videos to grab viewers attention.&#38;nbsp;


&#38;nbsp;The final colour-inspired dishes.
&#60;img width="2640" height="3953" width_o="2640" height_o="3953" data-src="https://freight.cargo.site/t/original/i/ada354e7e63aa05f78bbdd72a5e457dda1a2d02aadfbe9f17cd1aced1153f006/2024-06-LICK5669.jpg" data-mid="239186900" border="0"  src="https://freight.cargo.site/w/1000/i/ada354e7e63aa05f78bbdd72a5e457dda1a2d02aadfbe9f17cd1aced1153f006/2024-06-LICK5669.jpg" /&#62;
&#60;img width="2693" height="4032" width_o="2693" height_o="4032" data-src="https://freight.cargo.site/t/original/i/9c279d63bb6d7d5c3d5d23bb94bccf7df758c34d1191afbb27e285bfabe038be/2024-06-LICK1051.jpg" data-mid="239186835" border="0"  src="https://freight.cargo.site/w/1000/i/9c279d63bb6d7d5c3d5d23bb94bccf7df758c34d1191afbb27e285bfabe038be/2024-06-LICK1051.jpg" /&#62;
&#60;img width="2733" height="4092" width_o="2733" height_o="4092" data-src="https://freight.cargo.site/t/original/i/a5544ce5c5c1d123bae4b3cfcd04ceba6d0ca7fd7ca6a03c9cb5758db68a5ce1/2024-06-LICK9292.jpg" data-mid="239186910" border="0"  src="https://freight.cargo.site/w/1000/i/a5544ce5c5c1d123bae4b3cfcd04ceba6d0ca7fd7ca6a03c9cb5758db68a5ce1/2024-06-LICK9292.jpg" /&#62;
&#60;img width="2763" height="4136" width_o="2763" height_o="4136" data-src="https://freight.cargo.site/t/original/i/02c99283a94e6e61e8d15dbf2c9882425bb31a39681bb68438a21fe6fa43d32d/2024-06-LICK1691.jpg" data-mid="239186837" border="0"  src="https://freight.cargo.site/w/1000/i/02c99283a94e6e61e8d15dbf2c9882425bb31a39681bb68438a21fe6fa43d32d/2024-06-LICK1691.jpg" /&#62;
&#60;img width="2684" height="4019" width_o="2684" height_o="4019" data-src="https://freight.cargo.site/t/original/i/3b702274d4a114e97b8b6c38bb5ce99df07db84399d29aa49014e1cdc4ee5ad9/2024-06-LICK8145.jpg" data-mid="239186907" border="0"  src="https://freight.cargo.site/w/1000/i/3b702274d4a114e97b8b6c38bb5ce99df07db84399d29aa49014e1cdc4ee5ad9/2024-06-LICK8145.jpg" /&#62;
&#60;img width="2637" height="3948" width_o="2637" height_o="3948" data-src="https://freight.cargo.site/t/original/i/32de3534724a4ba22fd6612b93cefd443c1f47537fd9ab543190d222dedfaac2/2024-06-LICK4310.jpg" data-mid="239186871" border="0"  src="https://freight.cargo.site/w/1000/i/32de3534724a4ba22fd6612b93cefd443c1f47537fd9ab543190d222dedfaac2/2024-06-LICK4310.jpg" /&#62;


&#60;img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/8c2c68a0e3edea2fe30c1a1f7a8c6f11a05609024c9463292196364016dc52a9/2024-06-LICK4400-1.jpg" data-mid="239186880" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/8c2c68a0e3edea2fe30c1a1f7a8c6f11a05609024c9463292196364016dc52a9/2024-06-LICK4400-1.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/b6ea4be59c1ba293502ca2fdb296a70c634a580fb6e8710d7c35a329cdb8e4f1/2024-06-LICK4137.jpg" data-mid="239186864" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/b6ea4be59c1ba293502ca2fdb296a70c634a580fb6e8710d7c35a329cdb8e4f1/2024-06-LICK4137.jpg" /&#62; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/334201961ab825cf099f10b741ad0a2902230d7caddf2cd07c17271b626db6ad/2024-06-LICK4275.jpg" data-mid="239186868" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/334201961ab825cf099f10b741ad0a2902230d7caddf2cd07c17271b626db6ad/2024-06-LICK4275.jpg" /&#62; 

&#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="4174" height="2788" width_o="4174" height_o="2788" data-src="https://freight.cargo.site/t/original/i/45227ef86727298bfef02943720202b066ec8ba260fc0863707fb2f48380e25a/2024-06-LICK2770.jpg" data-mid="239186840" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/45227ef86727298bfef02943720202b066ec8ba260fc0863707fb2f48380e25a/2024-06-LICK2770.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="4174" height="2788" width_o="4174" height_o="2788" data-src="https://freight.cargo.site/t/original/i/0866d0a47878b59c406ca18268a81a17efd11a4ea91121960aac3a0db2ceb3f2/2024-06-LICK2785.jpg" data-mid="239186842" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/0866d0a47878b59c406ca18268a81a17efd11a4ea91121960aac3a0db2ceb3f2/2024-06-LICK2785.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

 &#38;nbsp; &#38;nbsp;</description>
		
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	<item>
		<title>John Lewis Home SS25</title>
				
		<link>https://anniekruntcheva.com/John-Lewis-Home-SS25</link>

		<pubDate>Tue, 14 Oct 2025 14:53:34 +0000</pubDate>

		<dc:creator>Annie Kruntcheva</dc:creator>

		<guid isPermaLink="true">https://anniekruntcheva.com/John-Lewis-Home-SS25</guid>

		<description>John Lewis Home SS25Services Self-shooting director, EditorClient John LewisYear 2025

	Fresh and fun Spring Summer video content 
for John Lewis Home.&#38;nbsp;


For John Lewis Home’s Spring Summer 2025 campaign, I directed and shot a series of films across six shoot days, three dedicated to the Classic concept and three to Modern. Each world offered its own take on the season’s mood: fresh, light-filled, and full of energy.I created a set of overview ‘look’ films for key spaces, such as Dining, Sleep, and Living, showcasing the textures and tones of each environment.
Below are the Modern videos.


	Modern
	

Alongside these, I developed a collection of playful social moments: cups stacking in rhythm, chairs moving through stop motion, plates spinning into frame - small, dynamic vignettes that brought a sense of personality and movement to the campaign that were designed to captivate on a social feed.


	Modern vignettes
	

Below are the Classic videos.


	Classic
	
This was a chance to get really playful on set and capture key product in a whimsical unique way. Still life and no models doesn’t have to mean boring and static!


	Classic vignettes
	

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